Pretty in Pink Niacinamide Serum

Our Pretty in Pink Niacinamide Serum is perfect for those with sensitive skin! Our serum has been scientifically proven to improve skin texture and appearance, made with high quality Niacinamide to work with your skin, not against it. Use this serum for a beautiful and radiant glow that will make you feel confident and glowing.

Ingredients: (All certified vegan!)

Water, Propanediol, Niacinamide, Glycerin, Gluconolactone (and), Sodium Benzoate, Ammonium Acryloyidi-methyltaurate/VP, Copolymer, N-Acetyl Glucosamine, Panthenol, Sodium Phytate, Watermelon Fruit Extract

BUT what do they MEAN?

Let us break it down :)

• Water: The base of most skincare products, water hydrates and helps to dissolve other ingredients so they can be absorbed by the skin.

• Propanediol: A hydrating and skin-conditioning agent that helps the skin absorb moisture. It also improves the texture and "spreadability" of skincare products.

• Niacinamide: A form of Vitamin B3 that has anti-inflammatory properties, helps with skin barrier function, improves uneven skin tone, reduces redness, and minimizes pore size.

• Glycerin: A humectant that attracts moisture from the air into the skin, keeping it hydrated and supple. It's great for maintaining skin hydration and smoothness.

• Gluconolactone (and Sodium Benzoate): Gluconolactone is a polyhydroxy acid (PHA) that gently exfoliates dead skin cells, promoting smoother skin. Sodium benzoate is a preservative that ensures the product stays safe and stable.

• Ammonium Acryloyldimethyltaurate/VP Copolymer: A thickening agent and stabilizer, this helps to create a smooth texture in the formulation and improves how the product feels on the skin.

• N-Acetyl Glucosamine: Known for improving skin elasticity, it also helps reduce hyperpigmentation and smooths the skin by boosting cell turnover and hydration.

• Panthenol: Also known as provitamin B5, panthenol is highly moisturizing and has soothing and healing properties, making it great for sensitive or irritated skin.

• Sodium Phytate: A natural chelating agent that enhances the stability and performance of the formula by preventing oxidation and degradation of active ingredients.

• Watermelon Fruit Extract: Watermelon extract is rich in antioxidants, amino acids, and vitamins. It hydrates the skin, provides anti-inflammatory benefits, and helps repair damaged skin due to its high vitamin C content.